This Indian company is a global partner of ICC
Dubai, 8 February
The International Cricket Council (ICC) has announced the Indian education-technology company BYJU’S as its global partner. This partnership will last from 2021 to 2023.
Under this three-year agreement, the BYJU’S (symbol) will be seen in all ICC competitions. This includes the upcoming Men’s T20 World Cup in India and the Women’s World Cup in New Zealand.
As a global partner, BYJU’S will have an extensive venue, broadcast and digital rights across all ICC competitions.
In addition to the brand’s presence at some of the world’s largest sporting events, BYJU’S will further strengthen engagement with fans by creating new campaigns in association with the ICC.
BYJU’S became the official jersey partner of the Indian cricket team in August 2019.
What did ICC CEO Manu Sahni say?
ICC Chief Executive Manu Sahni said, “BYJU’S has been a strong supporter of cricket in India. We are happy to partner with such a strong, young and dynamic Indian brand. The brand is inspiring students to dream big.”
What did the founder of BYJU’S say?
Byzus Ravindran, the founder and CEO of Byzus, said, “Sports and cricket, in particular, are a big part of life for most Indians. It holds a special place in our hearts.”
He said, “It is a matter of pride for us as an Indian company to represent our nation on such a global platform. Just as cricket inspires billions of people around the world, we as learning (education) company hope to inspire a love for education in every child’s life.”
